Social Media Marketing
Social Media has been spreading like wildfire since the inception of social enterprise platforms such as Facebook, Twitter, Google+ and many more. But what does it have to do with your business, you may ask? The answer is simple. This made social media a great platform to be leveraged on to raise your company’s brand awareness among the public. The amount of time being spent on social platforms by people are increasing at a great pace. Below is just an excerpt of infographic that states how much time does an average people spent on social platforms.
Hence, this shows that social media has been slowly incorporated into our daily lives without us realizing it. However, this presents an opportunity in a business sense in which as a business owner should utilize it to its full potential. Large corporations had been utilize Facebook Marketing tools, Instagram advertisements and YouTube ads to market their services or products to the public. Since these tools are at our disposal, so why don’t we try to monetize by using them? I hope that the points below could help you in grasping a clearer picture of what is social media marketing is all about and how does it benefit you.
Facebook Advertising Strategy
Today we are going to emphasize on Facebook Advertising Strategy and what are the benefits by adopting this strategy and the effects that it could bring along.
In order to raise the brand recognition of your brand’s product or services, you must utilize every channel that are available for increasing your visibility. This is where Facebook Ads comes into the picture and fits perfectly in this situation. It makes you more accessible to new customers and also more recognizable among your current existing customer source. The credibility of your services or products become more vivid when your advertisement appears in well-known social media networks like Facebook in this case. Therefore, you create a brand awareness among the users and draws in potential customers in this sense.
Spend on your own preference and still gets the desired result
You may spend as little as RM4 a day and reach out to your audiences in Facebook. Eventhough with this small budget, you can reach thousands of people that meet specific criteria that had been predefined previously by you.
Furthermore, there are multiple bid types available in Facebook that could tailor to your preference of advertising and campaign objectives. In which I think it is a good way to start for business owners that wanted to test out the advertising strategy.
- Cost per mille (CPM)
Increase exposure and brand awareness by bidding per thousand impressions, helping more people see your ad and potentially go on to engage with your brand.
- Cost per click (CPC)
If you’re more interested in getting users to actively click on your ad through to your page or site, you can choose ta maximum bid per click, with CPC bidding
- Optimized cost per mille (oCPM)
This type of CPM bidding is when Facebook shows your ad to the people which they believe are most likely to take action on your ad.
- Cost per action (CPA)
This bid type is best if you are looking for users to take a specific action when they see your ad, such as like your page.
Gain an competitive edge in the market
At this point, you should be aware that Facebook is a powerful tool that can be utilized by business owners. Surprisingly, many businesses are not using it or at least properly adopting it. Hence, if your competitors are not doing the right way, it could mean an advantage to you if you could advertise better than them. This is a fantastic opportunity in which you shouldn’t be missing out as a business owner.
Facebook Advertising might takes time and require some experience and knowledge to properly setup the advertisement and manage the advertising platform. However, the results are rewarding, once you get them right.